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Contact:
Carley Lamb, AZ Runners Weekly
425-280-7535
-OR-
Jenna Peyton, Shelby Shoes
425-258-7762
NEWTON TESTS NEW SHOE IN MESA HALF MARATHON
Mesa, AZ: November 20, 2010 – The Wells Fargo ½ marathon is well into its second hour and all five of Shelby’s willing participants have crossed the finish line smiling. Some onlookers think them overly joyful, but these five employees are the brains behind the company’s newest running shoe, the PXe, and were thrilled to test the shoe in a race setting.
Weighing less than 8 oz, the PXe is the lightest minimalist shoe for distance runners. The micro-weave toe encapsulation makes the shoe breathable while the reinforced sole allows for a solid landing. Jenna Peyton, two time Ironman contestant and part of the shoe design team, says “Shelby’s have become as much a part of my run as my legs. I couldn’t dream of going back to a traditional running shoe”. She goes on to say that the PXe was designed to make the runner feel as if they are being pushed forward, making long distance running more enjoyable.
Shelby shoes are designed for the natural running style, landing on the mid-foot or forefoot opposed to landing on the heel. This style helps to minimize injury, improve running form, and quicken recovery. The technology used in all shoes gives the runner greater energy return after landing and up to 45 percent reduced impact.
This is an interesting coincidence. I just watched a news program about running shoes- and specific mention regarding the minimalist philosphy and although their are two schools of thought, I actually picked up a pair recently, in the Merrell family when the Vibram "finger shoes" wouldn't quite fit my big toe. I am a recent convert of the mid-to forefoot thinking. Nice post!
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